Create a Brand That Attracts Clients,
Builds Trust, and Gets You Remembered
Finally Feel Like a Brand. Go from “blurry business” to bold, brilliant brand with proven strategy and tools.


Built for Smart, Seasoned Entrepreneurs Like You
You’ve spent years building a career. Now you’re building something that’s yours. 

But even with all that experience, one thing still feels foggy… Your brand.

You know you’re good at what you do. But you struggle to say it in a way that lands with your people. Let’s fix that...

Inside the Brand Clarity Lab, you’ll learn to speak confidently about your work, create content that connects, and walk away with a brand that finally feels like you and sells like it too.

By the End of This Lab, You’ll:

Finally feel like a brand (not just a service provider)

Know how to talk about your business with confidence and clarity

Create consistent content that sounds like you, with help from AI

Use AI to create branded visuals (yes, your own DIY photoshoot!)

Walk away with a custom Brand Guide you'll actually use

Know exactly how to show up with a strategy, not just vibes 

Who This is For?

You're a former employee turned entrepreneur. Someone in your 40s, 50s, or beyond who…

Has built a business around your deep knowledge, gifts, and talents

Wants more freedom, impact, and alignment

Craves clarity so you can finally show up and be seen

Is ready to build a brand, not just a business

What’s Inside the Brand Clarity Lab


The Ultimate Self-Paced Experience Designed for Quick Wins + Lasting Results

MODULE 1: Your Truth & Voice

Get clear on your core values, your Guiding Principles, and the foundation that defines your unique brand personality and tone.


  • Your Guiding Principles framework
  • Voice coaching with Victoria, your Messaging Muse
  • Editable digital workbook & video lessons


 Module 2: Define Your Relevant Message

Find your audience's aspirational identity, map their pain points, and craft a compelling brand script that positions you as the expert guide.


  • Ideal Client clarity with Ida, Your Audience Whisperer
  • The Brand Voice Framework
  • Workbook templates and branding formulas


Module 3Position Your Unique Genius

Discover what makes you instantly different from competitors, craft your humanizing brand story, and define your consistent content pillars for maximum visibility.


  • Your Unique Genius exercise and Positioning Statement creation
  • Brand Story framework
  • Content Pillars defined  
  • AI Coach: Gene, Your Unique Genius Coach (Gene helps you discover your competition and how to be different)


Module 4: Express Your Visual Identity & Deliver

Create your full visual brand kit (colours, fonts, style), conduct your own AI-powered photoshoot, and put everything into a final, editable Brand Guide for scaling content.


  • Style development with Aurora, Your Brand Style Coach
  • AI-powered brand photoshoot (we'll show you how to create your own AI 'model' giving you unlimited, brand photos)
  • Build your Brand Guide 
  • Learn how to feed it into AI to scale your content


What Our Founding Members Are Saying

Comprehensive and Clear

"Gave me a whole new perspective of what branding can do for your business. Oh, and FUN!! Really enjoyed playing with the tools. People are already noticing. Thank you a million times over."

Meredith Orlovski

Integrative Nutrition Health Coach

Clarity you didn’t know you were missing

"The big breakthrough was understanding how to express what I do in a way that feels both confident and natural. I stopped overthinking my message and started speaking from alignment — that’s when everything began to click."

Evie Sullivan

Coaching, Hypnosis, and NLP

Truly Transformational

“Gene is my new best friend. In our space, we're always competing against the 'usual suspects.' I used Gene for a competitive analysis and got a fantastic breakdown of our strengths vs. theirs. From there, we built a marketing strategy that emphasizes exactly where we’re differentiated. It’s terrific.”

Bob Murphy

Architect

Here's Everything You Get in the Brand Clarity Lab

When you enroll today, you'll receive: 

The 4-Module Brand Clarity Lab 
– $497 Value –
  
The Brand Clarity Crew – 5 Expert AI Assistants 
This alone is worth the price. No subscriptions, no limits. 
– $997+ Value –

LIMITED TIME BONUS: Three Live Brand Clarity Q&A Sessions
Join me live for three sessions (dates TBA) to get your questions answered and ensure you’re on track. All calls are recorded, and you can submit questions in advance!
– $597 Value –

LIMITED TIME BONUS: Private WhatsApp Community Group
Get quick answers, share wins, and connect with other smart entrepreneurs in our private support channel for 60 days of intensive support.
– $297 Value –


BONUS: Advanced AI Integration: The NotebookLM Brand Guide
A tactical lesson on feeding your entire Brand Clarity Lab output into NotebookLM to generate highly personalized, deeply on-brand content for life.
– $197 Value –

Total Value: $2,585 

All for   $497

Ready to Finally Feel Like
a Brand?

Click below to enroll and start building the brand you've always wanted.

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