The Brand Behind You Is the Reason Clients Choose You. Let's Build It.
Most experienced entrepreneurs don't have a visibility problem. They have a translation problem.
You know what you do. You're genuinely good at it.
But somewhere between your expertise and the words on your website, something gets lost. And the people who need you most scroll right past.

Brand Clarity Lab fixes that. In four focused modules, you'll build a complete brand from the inside out: your voice, your message, your visual identity, and a system for creating content that actually sounds like you. Powered by six custom AI tools built specifically for this program, so you're never staring at a blank page again.

This is the same process I used to charge $15,000 for.
Now it's self-paced, AI-powered, and $497.

By the End of This Lab, You’ll:

Finally feel like a brand (not just a service provider)

Know how to talk about your business with confidence and clarity

Create consistent content that sounds like you, with help from AI

Use AI to create branded visuals (yes, your own DIY photoshoot!)

Walk away with a custom Brand Guide you'll actually use

Know exactly how to show up with a strategy, not just vibes 

This is for you if:

You left a career you were good at to build something of your own, and the business exists, but the brand doesn't quite yet.

You've been posting, networking, showing up. And the clients who find you through people who know you are great. But strangers? They land on your page and keep moving.

You know you need a brand. You're just not sure what that actually means or where to start.

You're not looking for someone to do it for you. You want to understand it, own it, and use it without hiring anyone.

What’s Inside the Brand Clarity Lab


The Ultimate Self-Paced Experience Designed for Quick Wins + Lasting Results

MODULE 1: Your Truth & Voice

Get clear on your core values, your Guiding Principles, and the foundation that defines your unique brand personality and tone. 


  • Your Guiding Principles framework
  • Voice coaching with Victoria, your Messaging Muse
  • Editable digital workbook & video lessons


By the end of this module, you will have: your brand voice document and your guiding principles framework


 Module 2: Define Your Relevant Message

Find your audience's aspirational identity, map their pain points, and craft a compelling brand script that positions you as the expert guide.


  • Ideal Client clarity with Ida, Your Audience Whisperer
  • The Brand Voice Framework
  • Workbook templates and branding formulas


By the end of this module, you will have: your ideal client profile and your brand messaging script.


Module 3: Position Your Unique Genius

Discover what makes you instantly different from competitors, craft your humanizing brand story, and define your consistent content pillars for maximum visibility.


  • Your Unique Genius exercise and Positioning Statement creation
  • Brand Story framework
  • Content Pillars defined  
  • AI Coach: Gene, Your Unique Genius Coach (Gene helps you discover your competition and how to be different)


By the end of this module, you will have: your positioning statement, your unique genius statement, and your content pillars.


Module 4: Express Your Visual Identity & Deliver

Create your full visual brand kit (colours, fonts, style), conduct your own AI-powered photoshoot, and put everything into a final, editable Brand Guide for scaling content.


  • Style development with Aurora, Your Brand Style Coach
  • AI-powered brand photoshoot (we'll show you how to create your own AI 'model' giving you unlimited, brand photos)
  • Build your Brand Guide 
  • Learn how to feed it into AI to scale your content


By the end of this module you will have: your complete visual brand kit, a library of AI brand photos, and your finished brand guide.



Meet Your Brand Clarity Crew

Bentley
Brand Compass
Mentor
Helps you discover your brand’s core personality & positioning.
Victoria
Brand Voice Coach
Teaches you to speak in a voice that’s authentically you and make
it effective.
Ida
The Ideal Client Coach
Clarifies your audience’s pain points and desires so you can speak directly to them.
Gene
Genius Discovery Guide
Uncovers your unique strengths and differentiators.

Aurora

Brand Style Maker

Helps you define a cohesive visual brand (colours, fonts, vibe).

KAI

Brand Photography Expert

Your secret weapon for creating consistent, on-brand AI portraits

This team is at your service and yours to use as much as you need. No subscription, no limits.

Use them for content, copy, brand decisions, and beyond.

Why This Works When Other Things Haven't

Before I built Brand Clarity Lab, I spent 20 years as a creative director building campaigns for some of the world's most recognized brands. Coca-Cola. Ford. Toyota. Molson Coors. Campaigns that won awards and moved product.

Then I left corporate, started Purple Moon Creative, and spent 15 years doing brand strategy for small business owners. One client at a time. Done-for-you packages that ran $15,000.

The results were real. The problem was access. Most of the people who needed this work the most couldn't afford to pay $15,000 for it.

So I built Brand Clarity Lab.

Every framework in this course, every custom GPT, every exercise comes directly from the process I developed over two decades of work at the highest levels of branding. Not adapted from someone else's methodology. Not assembled from a course I took. This is the actual work, made accessible.

What that means for you:

You're not getting a beginner's interpretation of brand strategy. You're getting the real thing, structured so you can do it yourself, at your own pace, with AI tools that guide you through every step.


A professional brand photoshoot runs $5,000 to $10,000 and gives you maybe ten good images. A branding agency charges $10,000 to $20,000 and gives you a PDF you're not sure how to use.


Brand Clarity Lab gives you unlimited on-brand AI photos, a complete brand voice system, six custom AI tools, and a brand guide you built yourself, so you actually understand it.


For $497.

What Our Founding Members Are Saying

Comprehensive and Clear

"Gave me a whole new perspective of what branding can do for your business. Oh, and FUN!! Really enjoyed playing with the tools. People are already noticing. Thank you a million times over."

Meredith Orlovski

Integrative Nutrition Health Coach

Clarity you didn’t know you were missing

"The big breakthrough was understanding how to express what I do in a way that feels both confident and natural. I stopped overthinking my message and started speaking from alignment — that’s when everything began to click."

Evie Sullivan

Coaching, Hypnosis, and NLP

Truly Transformational

“Gene is my new best friend. In our space, we're always competing against the 'usual suspects.' I used Gene for a competitive analysis and got a fantastic breakdown of our strengths vs. theirs. From there, we built a marketing strategy that emphasizes exactly where we’re differentiated. It’s terrific.”

Bob Murphy

Architect

Here's Everything You Get in the Brand Clarity Lab

When you enroll today, you'll receive: 

The 4-Module Brand Clarity Lab
T.R.U.E. framework — Truth, Relevance, Unique Genius, Expression
– $497 Value –

  
The Brand Clarity Crew – 6 Expert AI Assistants 
No subscriptions, no limits. Use them for content, copy, brand decisions, and beyond.
– $997+ Value –



LIMITED TIME BONUS: Four Live Brand Clarity Coaching Sessions

These sessions are exclusive to the spring cohort. Join me live to get your questions answered, your brand reviewed, and your momentum going. All sessions are recorded if you can’t make it live.

– $597 Value –


BONUS: The Private Content Engine: Using NotebookLM Brand Guide
A workshop on feeding your entire Brand Clarity Lab output into NotebookLM to generate highly personalized, deeply on-brand content for life.
– $197 Value –


Total Value: $2288

All for   $497

The Brand Asset Guarantee

Complete all four modules and if you're not proud of what you built, don't disappear. Book a 20-minute troubleshoot call with me first. 


In my experience, what feels like a dead end is usually one conversation away from a breakthrough. If after that call you still feel Brand Clarity Lab wasn't right for you, I'll refund every dollar.


No hard feelings, no runaround.

Meet Kim Speed,
Brand Builder and Trainer
I didn't plan to become an entrepreneur. 

After 20 years as a creative director, a recession layoff in 2008 changed everything. I figured I'd find another corporate job and get back to normal. Instead, I started Purple Moon Creative and discovered that knowing how to build a brand for a Fortune 500 company and knowing how to build one for yourself are two completely different problems.

It took me longer than I'd like to admit to figure out the second one.

That's exactly why I built Brand Clarity Lab. Not because I had it all figured out from day one, but because I eventually did figure it out, and I know how much faster it goes when someone who has been there shows you the path.

I've spent the last 15 years helping small business owners and entrepreneurs build brands that actually work. And now I've taken everything I know, the creative director frameworks, the small business lessons, the AI tools that change everything and put it somewhere anyone can access it.

You shouldn't have to pay $15,000 or wait years to have a brand that feels like you.

Ready to Finally Feel Like
a Brand?

Click below to enroll and start building the brand you've always wanted.

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  • Brand Clarity Lab Spring 2026 ($497)$497

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